Application marketing strategy search engine optimization (SEO)
MS Iskandar, D Komara - IOP Conference Series: Materials …, 2018 - iopscience.iop.org
The purpose of this research is to improve product marketing using Search Engine
Optimization (SEO) strategy. This research used the descriptive method to analyze market …
Optimization (SEO) strategy. This research used the descriptive method to analyze market …
The effect of media coverage on the pricing of seasoned equity offerings
CA Pinto‐Gutiérrez - … /Revue Canadienne des Sciences de l' …, 2019 - Wiley Online Library
This paper examines the role of media coverage and investor attention on the outcomes of
seasoned equity offerings (SEOs). I use an archive of Thomson Reuters news articles to …
seasoned equity offerings (SEOs). I use an archive of Thomson Reuters news articles to …
Does attention affect individual investors' investment return?
R Shi, Z Xu, Z Chen, J Huang - China Finance Review International, 2012 - emerald.com
Purpose–The purpose of this paper is to theoretically and empirically explore the effects of
attention levels on individual investors' investment return. Design/methodology/approach …
attention levels on individual investors' investment return. Design/methodology/approach …
[PDF][PDF] Determinantes de vendas em E-commerce: estudo de perspectiva de marketeers sobre as estratégias de SEM, SEO, SEA e BRAND AWARENESS
BL Santarelli - 2022 - run.unl.pt
RESUMO O mercado digital está em constante evolução, e o e-commerce tornou-se
imprescindível durante o período de pandemia de Covid-19. A maioria das empresas …
imprescindível durante o período de pandemia de Covid-19. A maioria das empresas …
个人投资者能够解读公开信息吗?——基于盈余公告附近信息需求行为的研究
施荣盛， 陈工孟 - 证券市场导报, 2012 - cqvip.com
本文使用百度超额搜索量作为个人投资者信息需求行为的代理变量, 发现在盈余公告附近,
个人投资者对公司信息的需求明显增强. 随着投资者信息需求的增强, 股票的交易量也随之增加 …
个人投资者对公司信息的需求明显增强. 随着投资者信息需求的增强, 股票的交易量也随之增加 …
历史交易信息影响个人投资者关注度吗?
汪建雄， 张定胜 - 投资研究, 2015 - cqvip.com
近年来公开的搜索引擎关键词搜索量数据为研究个人投资者信息关注度提供了基础,
但现有文献大多致力于分析投资者关注度对交易行为和股价的影响, 极少研究投资者关注度的 …
但现有文献大多致力于分析投资者关注度对交易行为和股价的影响, 极少研究投资者关注度的 …
[PDF][PDF] The Effect of Investor Attention on the Pricing of Seasoned Equity Offerings
C Pinto - 2015 - repositorio.udd.cl
I examine the role of investor attention on seasoned equity offerings'(SEOs) outcomes. I use
an archive of Thomson Reuters' news articles to proxy for investor attention. I find that the …
an archive of Thomson Reuters' news articles to proxy for investor attention. I find that the …
[CITATION][C] The Attention-Weighted Asymmetric Stock Message Board Effect
X Lu - 2014 - Working Paper, Indiana University